Why www.primaryny.com is Where You Need To Be

Y'all (y'all? I mean, I don't know, you guys ).

Please tell me you've heard of this magical place on the internet call Primary. It's like someone reached inside my head and pulled out all the essentials I'd ever want to wear, slapped them online, and put some prices on them. Some of which are GREAT and some like, ugh, why you gotta make me save for this. For the most part, I've included affordable stuffs. (FWIW, I've only purchased a couple sweaters and very basic things from them. But I've loved the quality of all of every purchase.)

I mean, the home page alone gets me goin'.

Here are some finds you may or may not want to run and grab your wallet for.

This cropped suede moto jacket with a white body con dress and a white sneak? Uh YEAH.

This sweet but not saccharine sweet off the shoulder dress paired with a lace up flat sandal or espadrille:

This vest with a white tank and some jorts:

I love a drop crotch pant. And I'd wear it just like this:

I love this bucket bag; the rope detail is really unique (From the reviews I've read online, the Primary buyers have done a great job with the leather goods.):

This sheer knit top with boyfriend jeans and a heel (perfect for summer nights by the bon fire or if you're more like me, inside in the air conditioning):

Right? Their stuff is so simple and so wearable. Me likely.